LinkedIn + Cold Email
The Outreach System: multi-touch outbound that books meetings.
The Outreach System is the outbound layer of AI Marketing Agency's six-system stack. We run Apollo + Sales Navigator-driven LinkedIn outreach and cold email sequences — measured by booked qualified meetings, not connection requests sent.
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GHL Certified Admin Partner · Apollo Certified Partner
The Outreach System
What the Outreach System actually is.
The Outreach System is the outbound discipline within AI Marketing Agency. It combines LinkedIn outreach (via Sales Navigator and Apollo) with cold email (via Instantly or Smartlead) into one multi-touch sequence designed to produce booked meetings with qualified buyers. Most agencies sell outbound as a 'we'll send 1,000 messages a month' deliverable. We've productized it as a system because outbound efficiency lives in the targeting and the multi-touch orchestration, not the volume.
When the Outreach System is running, ICP targeting stays current as your offer evolves, message variants get tested without burning your sending domain, and replies route to your sales team in real time. The volume model produces churn-by-spam-flag. The system model produces booked meetings.
Why most outbound engagements blow up your domain.
The cheap version of outbound is mass-volume cold email through your primary domain — which works for 60 days and then puts you in Gmail's spam folder permanently. Most agencies operate this version because it's easy to scale and the damage shows up after the contract ends.
We engineer against that decay. Sending domains are warmed up correctly, volume stays inside deliverability tolerance, and message variants get tested with real signal — not blasted at 1,000-per-day until the inbox dies.
What gets built in the Outreach System.
ICP + targeting infrastructure
Apollo and Sales Navigator searches built around your real customer profile, kept current as it evolves.
Sending domain architecture
Secondary domains warmed up correctly so outreach never touches your primary deliverability.
Multi-touch sequence design
LinkedIn connect → message → email → follow-up sequences with branch logic.
Message variant testing
AI-assisted variant generation tested against real reply signal, not vanity engagement.
Reply routing + qualification
GHL workflow that routes replies to sales, qualifies them, and books the meeting automatically.
The 30-day deployment of the Outreach System.
Same four-phase process as every engagement. The deliverables are configured for this system specifically.
Days 1–7
01
— Audit
ICP audit, current outbound performance baseline, sending domain health check, sales team handoff audit.
Days 8–14
02
— Architect
Targeting strategy, sequence design, sending infrastructure plan, reply routing workflow design.
Days 15–28
03
— Build
Sending domains warmed, sequences live in Instantly/Smartlead, GHL reply routing wired, first batch sent.
Day 29+
04
— Run
Continuous variant testing, weekly reply analysis, monthly ICP refresh, booked meeting reporting.
What the Outreach System doesn't include.
Three adjacent things sit explicitly outside scope. We can recommend partners for each.
Out of scope
We recommend
Cold calling / phone-based outbound
An SDR firm with phone capacity
Account-based marketing (ABM) programs at enterprise scale
An ABM specialist like 6sense or Demandbase implementations
Sales team training
A sales training firm — we book the meetings; closing is your team's job
Which tier includes the Outreach System.
Starter ($1,500/mo)
Available as the chosen single channel for Starter — typically the right fit for B2B services with a clear ICP.
Growth ($2,500/mo) — Most Popular
LinkedIn + Email outreach included in Growth as part of the default stack.
Scale ($6,000/mo)
Fully included in Scale with multi-domain sending and dedicated VA for reply triage.
Questions about the Outreach System.
Ready to deploy the Outreach System?
A 30-minute call. We'll audit your current ICP and outbound performance, identify whether the Outreach System is the right first move, and tell you whether AI Marketing Agency is the right partner. No deck, no script.