Get more HVAC calls. Turn them into recurring service agreements.
We help HVAC contractors in the US win more install and repair jobs, respond to callers in under a minute, and convert one-time customers into monthly service agreements that keep your techs booked in shoulder seasons.
Trust
GHL Certified · Built for HVAC contractors · ServiceTitan + Housecall Pro compatible
HVAC Marketing
How HVAC marketing works in 2026.
HVAC marketing is how you get the phone ringing when someone's AC dies in July or their furnace quits in January. That's Google Search, Local Service Ads, the Map Pack, and — increasingly — homeowners asking ChatGPT and Perplexity "who fixes AC in [city]." We handle all of it, plus the after-service work that turns first-time customers into service-agreement customers.
Most HVAC contractors run a mixed setup: a website that lists their services, some Google Ads that convert badly because the keywords aren't tuned, an on-call rotation that misses 30% of after-hours calls, and a service-agreement program that's mentioned once at the end of the invoice and never followed up on. Each piece produces some revenue. None of it compounds.
The operators winning in HVAC in 2026 are the ones getting to the phone first, converting emergency calls into service agreements, and staying visible when a homeowner's Google search pattern shifts from summer AC to winter heating.
Why most HVAC marketing loses money.
Three problems repeat. Your Google Ads waste budget on searches like "HVAC school" or "HVAC parts near me" because nobody blocked them. You lose 30% of after-hours calls because there's no text-back automation and the on-call tech picks up when he can. And your service-agreement sales rate hovers around 8% because it's an afterthought — not a workflow.
None of these are technical problems. They're setup problems. They're all fixable in 30 days.
What we do for HVAC contractors.
Six things we build. All aimed at more booked jobs and more recurring service agreements.
Paid Ads
Google Ads with the HVAC negative-keyword list (blocks "HVAC school," "parts," "training"). Local Service Ads with your EPA and NATE certifications showing. Meta ads that spike when the local temperature hits emergency-service thresholds.
Read more about this systemLocal SEO + AI Search
A page for every city + service — AC repair in [city], furnace install in [city], heat pump service in [county]. Content that answers common HVAC questions so you show up in ChatGPT and Google AI Overviews before your competitors.
Read more about this systemService Agreement Automation
The service-agreement upsell sequence that fires after every completed job. Annual tune-up reminders that bring last year's customers back. Equipment-replacement nurture for units approaching end of life (typically 10–15 years for AC, 15–20 for furnaces).
Read more about this systemCommercial Outreach
LinkedIn + email outreach to property managers, facilities directors, and building owners — the commercial accounts that need light commercial HVAC service, boiler service, or building-wide maintenance contracts.
Read more about this systemVideo + Social
Tech-on-site walkthroughs (how we install a heat pump, how we diagnose a bad blower motor). Seasonal maintenance tips filmed on your phone. Before/after ductwork shots. The content that builds trust with homeowners researching before they call.
Read more about this systemSpeed-to-Lead
Text back every new caller in under 60 seconds — including after-hours calls that would otherwise go to voicemail. Route emergency (no heat, no AC) to on-call, route maintenance to the schedule, route quote requests to the estimator. Auto-fill ServiceTitan or Housecall Pro so your dispatcher isn't retyping.
Read more about this systemHow we get you booked in 30 days.
Same process every time. No experiments on your account.
Days 1–7
Look
We audit your Google Ads waste, your Local Service Ads badge status, how many after-hours calls you're missing, and your current service-agreement conversion rate. You get a plain-English report on where the money is leaking.
Days 8–14
Plan
We design the city page rollout, the negative-keyword list, the emergency vs maintenance vs quote routing logic, and the service-agreement upsell sequence. You approve before we build.
Days 15–28
Build
City pages live. Google Ads rebuilt. Local Service Ads badges verified. Under-60-second text-back firing on every inbound. Service-agreement upsell sequence live in GHL.
Day 29+
Run
Weekly bid management. Monthly report on jobs booked, cost per booked call, service-agreement conversion rate, and after-hours capture rate.
What HVAC contractors typically see.
Projected outcomes based on industry benchmarks. Real client case gets swapped in once the first engagement wraps.
+38% booked calls
in 90 days (projected)Independent HVAC contractor in a top-100 metro
Home services average cost per lead on Google Ads runs around $90. With HVAC-specific negative keywords and Local Service Ads managed properly, that typically drops 25–40%. Layer on under-60-second text-back (391% conversion lift vs a 5-minute response), and after-hours calls that used to go to voicemail now book. An operator booking 40 jobs a month at $650 average ticket projects to around 55 jobs a month. That's $26K/mo going to $36K/mo in service revenue — plus a lift in service-agreement conversion typically adds $8–15K/month in recurring revenue.
What we don't do for HVAC contractors.
Three adjacent things sit explicitly outside scope. We can recommend partners for each.
Out of scope
We recommend
Truck wraps, uniforms, service vehicle branding
A vehicle graphics shop + a local print shop
EPA certification or NATE training
Direct through EPA / NATE — we'll build the page that displays your credentials
Managing Angi, Thumbtack, or HomeAdvisor accounts
We don't manage rented-lead accounts. Happy to help you wind them down when the owned setup is producing.
Which package fits your HVAC business.
Starter ($1,500/mo)
One channel — usually Google Ads or Local SEO. Right if you're doing under $750K a year and want to start with the biggest single win.
Growth ($2,500/mo) — Most Popular
The default for established HVAC contractors. Full stack: Google Ads + Local SEO + Local Service Ads + text-back automation + service-agreement upsell + review automation.
Scale ($6,000/mo)
Multi-location or expanding into light commercial HVAC. Includes a full-time VA who handles inbound triage and service-agreement follow-up.
How each system applies to HVAC businesses.
Common questions from HVAC contractors.
Ready to book more HVAC calls?
A 30-minute call. We'll look at your Google Ads, your Local Service Ads status, your after-hours call capture, and your service-agreement conversion rate. Then tell you if we're the right fit. No deck, no script.