Get roofing leads that actually close.
We help roofing contractors in the US get more storm-response and residential retail leads, respond to callers before three other companies do, and manage the insurance-claim workflow that turns leads into signed contracts.
Trust
GHL Certified · Built for roofing contractors · Post-storm campaign specialists
Roofing Marketing
How roofing marketing works in 2026.
Roofing marketing is how you win the job when a homeowner needs a new roof — whether it's storm damage, an aging shingle roof at end of life, or a full replacement. That's Google Search, Local Service Ads, Map Pack ranking, storm-response Meta campaigns, and the door-knocking that follows big weather events. We handle the digital side and coordinate with your canvassing team.
Most roofing contractors run three separate playbooks: a website that captures residential retail leads, a storm-chasing operation that spikes after hail events, and an insurance-claim workflow that eats time in the office. Nothing connects. Leads slip between the cracks.
The roofers winning in 2026 are the ones treating storm response, retail replacement, and insurance work as one connected setup — with the same speed-to-lead automation catching every inbound regardless of source.
Why most roofing marketing burns cash.
Three problems repeat. Your Google Ads run on broad-match keywords that trigger on "roofing school" and "how to install a roof yourself" — burning budget on people who will never hire you. You lose the storm-response window because setup takes days when it should take hours. And your insurance-claim workflow lives in someone's spreadsheet, so leads that need the adjuster called sit for a week and go cold.
None of this is a skill problem. It's a setup problem. Fixable in 30 days.
What we do for roofing contractors.
Six things we build. All aimed at more signed contracts at a lower cost per contract.
Paid Ads
Google Ads with the roofing negative-keyword list (blocks "roofing school," "DIY," "training"). Local Service Ads with your GAF/Owens Corning/CertainTeed credentials showing. Meta ads that spike within 24 hours of hail events in your service area.
Read more about this systemLocal SEO + AI Search
A page for every city + service — roof replacement in [city], storm damage repair in [city], insurance claim help in [county]. Content that shows up in ChatGPT and Google AI Overviews when a homeowner asks "who fixes hail damage."
Read more about this systemQuote Follow-Up Automation
The quote follow-up sequence — because 70% of roofing quotes go cold within 10 days. Email + text reminders. Automated appointment confirmations. Annual roof-inspection reminders that bring last year's residential leads back when they finally decide to replace.
Read more about this systemCommercial + Insurance Outreach
LinkedIn + email outreach to property managers, HOA boards, apartment operators, and public adjusters (the ones who refer insurance claim work). Plus real estate agent partnerships for pre-listing roof inspections.
Read more about this systemStorm + Job Video
Aerial drone shots of completed jobs. Before/after storm-damage footage. Insurance adjuster walkthroughs. The content that builds trust when a homeowner is picking between three roofers all quoting the same job.
Read more about this systemSpeed-to-Lead
Text back every new lead in under 60 seconds — including after-storm surges when 200 leads come in on the same day. Route storm damage to the estimator, residential retail to the sales rep, insurance claims to the claims coordinator. Auto-fill your CRM (Roofr, JobNimbus, AccuLynx) so nothing gets retyped.
Read more about this systemHow we get you signed contracts in 30 days.
Same process every time. Nothing new gets tested on your account.
Days 1–7
Look
We audit your Google Ads waste, your Map Pack ranking in each service area, your storm-response setup, and your quote-to-signed-contract conversion rate. You get the honest numbers.
Days 8–14
Plan
We design the city page rollout, the negative-keyword list, the storm-response trigger campaigns, and the quote follow-up sequence. You approve before we build.
Days 15–28
Build
City pages live. Google Ads rebuilt. Storm-triggered Meta campaigns loaded. Under-60-second text-back live. Quote follow-up firing.
Day 29+
Run
Weekly bid management. Monthly report on cost per contract, quote-to-close rate, storm-response capture rate. Storm-event alerts trigger campaign spikes automatically.
What roofing contractors typically see.
Projected outcomes based on industry benchmarks. Real client case gets swapped in once the first engagement wraps.
+42% quote-to-close
in 90 days (projected)Independent roofing contractor in a hail-prone metro
Roofing average cost per lead on Google Ads runs around $80–120. With roofing-specific negative keywords and Local Service Ads managed properly, that typically drops 20–35%. Layer on under-60-second text-back (391% conversion lift), and a quote follow-up sequence that catches the 70% of quotes that would otherwise go cold. An operator running $10K/month in ad spend, signing 8 contracts at $12,000 average ticket, projects to around 11–12 signed contracts on the same spend. That's $96K/mo going to $138K/mo in signed work.
What we don't do for roofing contractors.
Three adjacent things sit explicitly outside scope. We can recommend partners for each.
Out of scope
We recommend
Door-to-door canvassing training or scripts
A sales-training firm — we book the appointment; your canvassing team closes it
Manufacturer certifications (GAF, Owens Corning)
Direct through the manufacturer — we'll build the page that displays your certifications
Managing Angi, HomeAdvisor, or Networx accounts
We don't manage rented-lead accounts. Happy to help you wind them down when the owned setup is producing.
Which package fits your roofing business.
Starter ($1,500/mo)
One channel — usually Google Ads or Local SEO. Right if you're doing under $1M a year in signed work and want to start with the biggest win.
Growth ($2,500/mo) — Most Popular
The default for established roofing contractors. Full stack: Google Ads + Local SEO + Local Service Ads + storm-response Meta + text-back automation + quote follow-up.
Scale ($6,000/mo)
Multi-location or expanding into commercial roofing + insurance-claim heavy work. Includes a full-time VA who handles inbound triage, storm-response coordination, and insurance workflow.
How each system applies to roofing contractors.
Common questions from roofing contractors.
Ready to sign more roofing contracts?
A 30-minute call. We'll look at your Google Ads, your storm-response setup, your quote-to-close rate, and your insurance workflow. Then tell you if we're the right fit. No deck, no script.