How a Florida home services brand 3.4×'d pipeline in one quarter

The client ran a successful residential home services business and wanted to expand into commercial accounts — apartment complexes, HOAs, and small commercial property managers. Inbound from Google Ads was producing residential bookings reliably, but commercial accounts have a different sales cycle (4–6 months) and different decision-makers (property managers and facilities directors, not homeowners).

The internal sales team had tried cold email through their primary domain, sent ~400 emails over six weeks, and watched their hello@ inbox start landing in spam folders. They paused outbound, lost the runway, and asked us whether outbound could be done at all without burning the domain.

We deployed the Outreach System over the 30-day onboarding. Two secondary sending domains were registered and warmed up correctly over weeks 1–4. The ICP was narrowed to property managers and facilities directors at residential and small commercial properties in three Florida metros where the client had route capacity.

Apollo and Sales Navigator were configured around that ICP. A multi-touch sequence (LinkedIn connect → message → email → follow-up) was designed with branch logic — replies route to the GHL workflow, qualification happens before a human looks at the inbox, qualified prospects get auto-booked into a 20-minute discovery slot.

Message variants were tested weekly. The framework: AI-assisted variant generation, human-approved final templates, performance measured on positive replies and booked meetings (not opens or vanity engagement).

By the end of Q1, the system had produced 47 sales-qualified meetings — a 3.4× lift over the entire prior year of internal outbound attempts. Pipeline value attributed to those meetings exceeded the year's ad spend.

Critically, deliverability stayed clean. The client's primary domain reputation was untouched. Their hello@ inbox kept landing in primary inboxes throughout the quarter.

Two of the 47 meetings closed into multi-property contracts during Q2. The contracts each represent more annual revenue than the entire residential operation in those metros.